FAQ

What is ada makers?

ada makers is a social engagement marketplace that allows anyone within the Cardano network to become an influencer, earning money by participating in decentralized marketing campaigns for projects — whether new or established — seeking to create campaigns with optimized costs, paying much less than they would to hire a major influencer in the network.

It is an innovative approach that leverages the full strength of the Cardano network to support its own projects, something never seen before in the industry.

Why does ada makers exist?

ada makers exists to create a fairer way to promote projects, where the promoter, whom we affectionately call "maker," can harness the power of the community — often dormant or controlled by a very small group of influencers and companies — to promote projects that will further enhance the network's quality.

Today, if we want to promote our projects, we need to hire a small group of individuals and companies that hold 70% of the mass outreach power within the network. However, when a project is promoted in a decentralized way, such as through viral publications, this power can reach over 90%. ada makers was created to give ordinary people the same power that major influencers have.

How is ada makers used by projects?

Projects looking to promote their launches, new features, airdrops, etc., can leverage the power of makers to achieve this. Everything is done through a simple ad manager: just set a budget for the campaign, and it will be automatically distributed to the Makers.

How does it work?

Any project can register and thus create campaigns for their promotions. With just a few clicks, a campaign can be created by choosing a payment amount set by the creator or a pre-determined amount by the platform itself, based on the number of people they want to reach.

The campaign is then distributed to the makers, who individually decide whether or not to promote it, thereby initiating the promotion process. At the end of the campaign, the data is analyzed, and the funds are distributed among the participating makers. If not all of the campaign's budget is spent, the remaining amount is refunded to the campaign owner creator.

How to Become a maker?

To gain access, it is necessary to own the SparkPro NFT. Holders of this NFT are enabled to set up their account on the platform.

Initially, the only network considered for validating a Maker is X (Twitter). By completing a basic registration and sharing profile information on X, such as the number of followers, the Maker will be eligible to participate in campaigns.

Before accepting a campaign, the Maker will be able to view the amount they will receive based on several factors, including the number of followers and, most importantly, their engagement.

Finally, after carrying out the promotional activities described in the campaign, validation is performed, and the corresponding ADA amounts are automatically distributed via airdrop.